The Marcomms Masterclass
Connect is a toolbox of world class performance learning modules delivering practical skills and inspiration.
MileStone Connect achieves marketing communications excellence for your team and real business growth for your organisation.
Give your Marcomms team the tools to make powerful and profitable connections with your customers and prospects.
Connect ensures your marketing communications deliver;
- the right message,
- in the right style,
- at the right time,
- on the right channels,
- to the right audience,
- on brand and within budget,
Connect Modules Include;
Mastering Marketing, Marcomms and the Media Mix
A practical workshop which engages with the principals, theory and practice of marketing, the role of marketing communications and a review of the tools offered by today's new media mix. This bedrock workshop is delivered in step with your organisation’s marketing plan and strategy.
The Business of Public Relations
This essential module is a critical part of your Marcomms teams’ development toolkit, delivering a practical understanding of the role of PR in business. The workshop includes all the key skills required from handling and managing the media (in good times and in bad) to managing an entire PR campaign and sustaining your organisation’s good reputation.
Writing, Editing and Proofing Compelling Copy
Clearly and quickly establish the benefits and superiority of your brand, products and services. This ever popular MileStone workshop focuses on your customers' key decision making factors by learning to walk in their shoes.
Getting the best from your Creative Agency
Briefing and assessing creative can be a daunting task but this life saving module addresses every step of what it takes to develop a first class business relationship with your creative agency. From understanding the brief as the most important element in the creative communications process, our focus is on how creative's process your brief and what are the most important elements to them and why. This workshop features a presentation of a unique formula called ‘The Creative Process Model’ which highlights risks within the creative briefing process
Successfully Managing Innovation and Product Development
This lively and experiential workshop will refresh your thinking by using a set of archetypes which allow you to move from exploration and creative thinking to analysis, judgement and implementation.
World Wide Marketing on the internet
Possibly the best and most empowering internet marketing workshop available for your team today. This practical masterclass focuses on achieving maximum results from the very latest internet techniques and technologies. This module gets top marks year on year and is presented by one of our premier team who sets the standard for all MileStone workshop leaders.
Personal and Professional Direct Marketing
From objective planning and scheduling the key elements of your campaign to staying on the right side of the law with Data Protection and industry codes of practice, this comprehensive module delivers the skills required to undertake highly professional, effective and successful Direct Marketing across all media channels.
Successful Direct Mail
If you've ever been involved in putting a direct mail campaign together –
you'll undoubtedly know things don't always go according to plan.
Too often, critical mailing dates are missed and unforeseen additional costs are incurred due to the numerous pitfalls that can befall the unprepared. This comprehensive and practical module delivers everything you need to know to create successful, high impact, well targeted, professional and responsive direct mail campaigns.
Getting the best from Print Media and Print Production
The UK’s favourite and most effective Print Training workshop focused on process learning, problem solving and your print production issues. For full programme details of our scheduled print workshops held in London and Manchester please visit our MileStone mini site @ www.PrintTraining.com
Getting the best from your Print Manager
An essential masterclass for Contract Managers and Marcomms teams’ who need to successfully manage the supplier contracts and focus on day to day relationship management issues including negotiation, communication, preferred workflow, managed networks and intranet.
Delivering Powerful Presentations
Learn to prepare and deliver powerful, persuasive, memorable presentations with impact, clarity and conviction.
Maximising ROI from Events, Trade fairs and Exhibitions
Plan for success and ensure maximum impact, results and measurable benefits from each and every event. This practical workshop draws on years of experience to deliver essential knowledge and skills from planning and financial management to health and safety and post-event analysis.
Practical Intellectual Property Right
An essential Marcomms Masterclass focused on the Intellectual Property issues you need to know about when creating and editing content and developing new products and services. Learn how to avoid the potential IP pitfalls that can occur when dealing with agencies, graphic/Web designers, facilities/print management companies and other suppliers.