Module Outcomes;
-
Know what is required on a daily basis to contribute to your marketing strategy.
- Identify a shared understanding of the brand and brand values.
- Understand the philosophy behind the brand values and why they are important.
- Know how to build the brand consistently.
- Realise how branding helps to outperform the competition.
- Understand the role that PR can play in branding.
- Know what it really means to believe in your brand.
- Understand the hierarchy of purchasing decision making.
- Understand the concepts of “brand push” and “brand pull”.
- Feel a collective responsibility for your brand and your brand standards.