Module Objectives;
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To understand the true value of building a strong brand.
- To make everyone aware of the opportunities and challenges in the market.
- To generate the desire to build the brand 100% of the time.
- To re-enforce the current brand values and bring them to life.
- To highlight ways in which the brand impact is maximised.
- To generate greater appreciation and ownership of the brand values.
- To investigate ways that will increase brand “push”.
- To achieve greater customer loyalty by increasing brand “pull”.
- To achieve greater awareness amongst teams of the impact that brand has on success and profit.